Achieved #1 for a Local Business, Boosting Impressions by 200% and Clicks by 300%

SEO ( Search Engine Optimization )

Introduction.

This case study is about an Architecture Business. They were finding it hard to get noticed online, even though they offered excellent services. Their main goal was to rank #1 in local search results. They wanted more people to visit their website and turn those visits into leads and foot traffic for their business.

Objective.

Our goal was to rank the architecture services in the top 3 positions on local search engines. We wanted to make sure the business started getting more impressions, clicks, and phone calls from potential customers. The aim was to achieve this within a set time frame and help the business grow quickly.

case study image
archtectural servivices manchester
Keywords ranking

Strategy & Implementations.

  • We started by doing a full SEO audit of the website. This helped us find problems with on-page SEO, technical SEO, design, user experience, and more. After detailed research and planning, we learned what needed fixing and what competitors were doing to succeed.
  • Next, we created a personalised strategy. We focused on improving the website design, especially the homepage, along with content creation, on-page optimisation, and internal linking.
  • For the homepage, we wrote new content using a mix of primary and secondary keywords. We also optimised it with extra details, like entities, and added FAQs to help users.
  • We redesigned the homepage to make it look great, focusing on the hero section and clear call-to-action buttons. We ensured the site is mobile-friendly, easy to use, and included the NAP details (Name, Address, Phone). NAP details is added in the footer along with the location MAP.

Conclusion

Through our strategic approach, once we implemented the plan, the website quickly moved to the #1 position. As a result, the client’s website saw an increase in keyword rankings, impressions, clicks, and organic leads.